FSBO Sales Lead Sources

ByOwnerDaily's sales lead generation solution collects thousands of leads daily from local and regional classifieds (covering the entire U.S.) and other public online sources.

Our lead-generation solution extracts leads in their entirety, eliminates duplications and augments the lead with external contact information. Leads with phone numbers are compared against the U.S. National Do Not Call Registry and a reverse phone number lookup is performed to obtain contact name and address information.

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FSBO Sample

Below is a partial sample of FSBO leads from two counties in Utah. Our For Sale by Owner leads include the original ad description. You'll notice in our FSBO lists that newspaper sources are identified and phone numbers on the U.S. Do Not Call Registry are marked.

Note: Addresses, Phone numbers & dates on this sample have been changed to keep details confidential.

1 of 53) SOURCE: Salt Lake Tribune DATE: July 10 COUNTY: Salt Lake, UT MILLCREEK- 123 Any St. $196,900 2200sq.ft. Rmblr, 3bdrm 2 ba., 2 car gar., 2 frplc By Owner 951-9999 REVERSE LOOKUP 801-951-9999* (Do Not Call Registry) SMITH, BRUCE & RUTHANNE 123 Any St. SALT LAKE CITY, UT 84106 ____________________ (2 of 53) SOURCE: Deseret News DATE: July 10 COUNTY: Salt Lake, UT SUGAR HOUSE brick Rmblr., 4bdrm, 2ba., possible mother-in-law bsmt., must sell immediately $179,000 808-9999 REVERSE LOOKUP 801-808-9999 NO RESULTS Prefix Finder (801) 808-xxxx (SALT LAKE CITY, UT) ) ____________________ (3 of 53) SOURCE: Internet DATE: July 10 COUNTY: Salt Lake, UT FOR SALE: Herriman Multi-level Home 2200 sqft multi level design. Fresh two tone paint, new carpet through out whole house, home theater wired and ready, 250sqft new tile, new lighting fixtures, recessed cans, ambiance lighting, spec dimmers, perfect landscaped yard, rv receptacles, new shed, huge back concrete patio adjoining rv pad, Way to many extras and upgrades to list. Call anytime or email for interior photos. 801-253-9999 home. Bed: 4, Bath: 3, Sqft: 2250, Price: $180,000, Property Address: 1000 Foothill Rd. West Jordan, UT 84065 REVERSE LOOKUP 801-253-9999* (Do Not Call Registry) HARMER, ROBERT & ARLENE WEST JORDAN, UT 84084 ____________________ (4 of 53) SOURCE: Daily Herald DATE: July 10 COUNTY: Utah, UT Orem Condo 1850sf,4bd 3ba, vltd, lots of Xtras! Must Sell! $127K John 221-9999 REVERSE LOOKUP 801-221-9999 JONES, JOHN 100W 100N OREM, UT 84057

More leads:

To say the obvious, more leads is key to filling your sales pipeline. It's a numbers game and the more FSBO leads moving onto your plate translates into greater potential success. More real estate listings is the goal we help fulfill.

For Sale By Owner (FSBO) Statistics

FSBOs accounted for 8% of home sales in 2018. The typical FSBO home sold for $217,900 compared to $295,000 for agent-assisted home sales.

Primary Methods of FSBO Marketing

None: Did not actively market home: 46%
Yard sign: 25%
Friends, relatives, or neighbors: 22%
Social networking websites (e.g. Facebook, Twitter, etc.): 14%
Open house: 11%
Multiple Listing Service (MLS) website: 6%
Online classified advertisements: 5%
For-sale-by-owner websites: 5%
Video: 2%
Print newspaper advertisement: 1%
Direct mail (flyers, postcards, etc.): 1%

Most Difficult Tasks for Sellers

Preparing/fixing up home for sale: 12%
Understanding and performing paperwork: 10%
Getting the right price: 9%
Selling within the planned length of time: 6%
Having enough time to devote to all aspects of the sale: 5%

Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers

"Since FSBOs don’t use a real estate professional, they have to do their own marketing to attract potential buyers. But FSBOs have no access to fundamental marketing services, such as Multiple Listing Service (MLS) and cannot list their homes there. They also have no access to other marketing avenues such and REALTOR.com, Virtual Office Web sites and the Internet Data Exchange. Real estate professionals are experts in marketing who can sell a home for more money in less time.

Real estate professionals assist both sellers and buyers with a variety of the details surrounding a real estate transaction. Real estate pros can help a seller set a realistic price and ensure the proper paperwork and various disclosures and inspections are handled correctly. In addition, real estate professionals are experts in attracting qualified buyers. A broker or sales associate also can show a home more objectively than can a seller who may be emotionally attached to the home, and who might become unnerved by prospective buyers' critical comments. The real estate pro also checks the financial capability and bona fides of buyers before allowing them onto a seller's property."